$399 is much too steep for what is essentially a tech feat product but I can see it being sold in the professional markets - high-segment barber shops, beauty parlors etc. The compact design makes it more user-friendly which is an advantage for hair dryers.
The overall aesthetic is that of a professional cleanliness fit for dentistry tools, it works for some of the other Dyson products but I feel a handheld blow dryer needs a more human touch to the visual aesthetic. Also on the pictures, Dyson’s designs look much nicer than in real life - the plastic has a cheap feel to it. Of the Braun fossils I like the one on the bottom left, I used to own the one in the middle and it got extremely hot and since it’s decades old it permanently rieks of burnt hair, with hardly any air coming out.
Is this sketching exercise free or are we redesigning the Dyson hairdryer?