Oculus Rift and Industrial Design

How does the tech. in the Oculus Rift compare to the gadgets that get thrown around for free?

Recently I had a VeeDub folded Paper 3D Box in the mail, that can be used with your mobile. The VW content did not load, but I found some vids on youtube working with it. Toyish stuff and not well calibrated, which is a hurdle, as neither the heardware nor the film developer know which optical device and settings will go into the cardboard box.

How do the dedicated devices of Oculus or Samsung compare to this? Usable for anything else but p*rn?

On a side note: I’d rather like VW to put their development and marketing power to more pressing issues.

mo-i