I’m mostly with the 3D tv argument actually. I feel the head-up displays are great for immersive experiences, invaluable in entertainment to present architectural and other projects where spatial experience is key. It would be a great research tool as well especially combined with brainwave sensing. As a work tool though, I feel the 3D immersion only adds as much as 3D did for movies and TV. The immersion as a work tool is less desirable since we need to do all kinds of things all the time and would continuously have to take the set on and off. I like the Samsung better than the Oculus, both designs need some spicing up though.