What is BMW doing?

It’s kinda cool, but I don’t see how this will translate to production. I like the return of the shark nose though. Also, the headlights are finally starting to push the limits of the LED technology. I’m so tired of LEDs being put into unnecessarily large enclosures. When I was a kid, designers used to make pop-up headlights because they wanted to hide the headlights. Now we have the technology to almost make lights disappear without pop-ups and auto designers seem scared to try.