Fortunately, we rarely fall into any of those 6 traps in our process.
We do occasionally fall for fallacy 1: High utilization of resources will improve performance. The question is “Why is this taking so long?” or “Why hasn’t this launched?”
But then we remind ourselves that shit happens. Currently, I have an ugly static discharge issue that came out of nowhere. Not good in an oxygen-rich OR.
Our NPD marketing team usually calls me out on it too. I give them the “Scotty” timing and when the technical team beats it, instead of “Great, you are ahead of schedule.”, I get, “Why didn’t you give me the ‘real’ timing?”.
That’s when we have the shit can hit the fan conversation.