Thanks for the great reply.
It seems networking (through the various avenues you mentioned) is the most effective way to find the next project.
Trade shows always seem a like searching for a needle in a haystack, particularly if you aren’t already operating in their industry and have minimal relevant experience to leverage in those early discussions. I guess you just have to convince the client that you’re creative/talented enough to make a difference.
Interesting to hear that experience of ‘success’ through your website. We discuss our web marketing strategy internally, but I wonder how much difference it truly makes at the selling end of the process.
Some larger consultancies employ a new business development exec to generate leads. What size agency would require someone like this? I’d imagine this would be quite costly, and require someone pretty specialist to sell a service with intangible benefits.