iab
How does your company decide which new areas to pursue when it comes to the R&D and “blue sky” stuff? Who steers that ship? How much input does design have when it comes to which avenues to go down and which new product ideas to work on?
When I think of “sales-driven” organizations, my experience has most definitely been in line with what Yo has said: The sales team screams “Fire!” and everybody else scrambles to put it out. All day every day is simply reacting to the latest short-term opportunity for a purchase order (commission for the sale steam).