Maybe so. It could be to our compensation structure. The sales force receives a significantly higher commission on new sales over retentions. While our older cash cows may increase 2-5% annually, NPD products under 5-years-old typically have a growth of 20%-30%. Kind of a no-brainer in what they will pull out of their sales bag first.
Not to say our old products languish. But those need 'new" market over “existing” market.