That strategy = going out of business. If each competitor does that, the price goes to zero.
Look at Starbucks. They took a $.50 beverage most Americans got at a gas station nd made it $4.50. They didn’t do that with sales, they did that with design (say what you want about their burnt coffee)
Usually when a sales guy says something like that to me my response is “great idea, I came up with an awesome way to reduce our price and costs, fire the entire sales department. Turns out you can place orders on our website.” Usually ends the conversation.
Most companies only see spikes in sales around product launches. So suggesting cutting product development in most cases should be akin to a fireable offense from the point of view of an investor.