New Mazda campaign: Driving Matters

Also a big Mazda fan here (specifically NA Miatas). I think Mazda nailed it, but not just for what Mazda wants to be for the next 10 to 20 years, but more important, in making a statement about the often sterile automotive field where the ‘auto’ is fast becoming simply…automatic. Mazda is, in fact, taking charge in putting something more substantial—more human—back into our fascination with cars. This seed of thought/philosophy/raison d’être will, hopefully, invigorate the industry to be simpler, LIVELIER, and more embracing of the spirit of driving.