I like the now look, though it is a bit microsoft-y but that makes sense with the new CDO. To me the old logo really looked dated and the new one is a fresh start to target a younger generation, though will that cannibalize any of the UE demographic? I think with the design of the keyboard in the video, which I know is older and not done in house, and the new X100 speaker (not sure if that was in house or a design firm) the logo works well. It’ll be fun to see the new range of products as they start being rolled out.
