I think this was much needed. The old logo (the weird eye thing was designed by frog in the 90’s I think) needed to go and dropping the Tech from the name I think is the right long term decision. This allows the brand to be younger and more fun, which it really needed. I think the pure geometry of the logo is going to allow it to work on fun and inexpensive products as well as higher end, and the much shorter logo is much better for on product use.
Having gone through this myself with Polk and Definitive, you can never please everybody. The most important thing is to stick with it and see it through. The tough part for companies with huge product portfolios is the transition period. 2+ years in and we are still reving product. And you think it is just switching a logo on the product but it’s the packaging, the manual, the warrantee card, the registration form…