What is being alluded to here is that before Darrell arrived, Logitech had no inhouse design department. Everything was being handled by external design agencies. Hence he hired Alastair Curtis from Nokia as CDO.
While “meh to look at” is a matter of opinion (I tend to agree though), it is true that it is very hard to build a cohesive design language and legacy while working with a large and every changing group of agencies.
Braun has proven how a strong inhouse vision and team can achieve this and my guess is that this is what Darrell took away from his time there.
Well then this is a problem not unique to Logitech and the introduction of logi.
If you have never said or heard anyone say Coca Cola, Lufthansa, Gucci or Lamborghini, I am pretty sure you’ll have a hard time nailing it at your first go.
Logi is obviously build on the brand cache of Logitech and I’d be surprised if people will actually be thrown by the missing “tech”…