I agree with Jaded, it’s a 3 series with an Alfa nose and tail - I certainly hope they used a Caddy ATS and an AudiA4 as their template, though, because it’s going to need to have amazing handling to attract the right crowd (and enough of them) and BMW has lost it’s handling mojo of late.
Similarly, the 4C (their little coupe) looks great but sounds wimpy, has a slightly disappointing ride and doesn’t come with a stick…that’s not going to win many customers.