“Soaring Shoes” Target market?
Target market can be consumers who would like to grow another 1.5 - 2 inches taller. This is a joke. 
Seriously speaking, our target customers are :
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Walkers and runners who are doing their activity for enjoyment (on concrete or asphalt trails). -
People after injuries for their rehabilitation since the “Soaring Shoes” reduce the load on the ankles and knee joints.
They are not created for professional runners.