Interesting read.
Even though I’m not an apple fan I am excited to see a new player in the car industry, it’s awesome to see Teslas drive by. It’s also awesome to think of what you could do if you started from scratch. I’m extremely disappointed at how most cars have the same proportions, features, etc.
They will probably succeed. They already have the customer base + they have the money to assemble a team of experts in the car industry; I’ve seen it happen in the aircraft interiors industry.
I’ve always felt Citroen cars have an apple feel.