Lots of ways this could go wrong, and very few it could go right. I guess that’s what people said about the iPhone too, but that was basically a tiny computer. A car is way outside Apple’s métier. Why not build houses or planes or clothing? Why cars?
It’s a heavily regulated industry, highly fragmented global markets, fierce competition. High cost, low margins, capital intensive. Entrenched dealer networks protected by law in many regions. Apart from Tesla (which could yet fail), there hasn’t been a successful automobile maker startup in what 60 years? As soon as it starts to look shaky, the shareholders will riot.
I hope they do it, but it’s a crazy thing to try. I’d love to see an electric 021c as much as anybody.
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