Thanks Richard,
Like I said in my post, the numbers are outrageous. But I would like to see more discussion regarding how we might make a more powerful argument with regards to that ROI. Of course this depends on so many criteria, but attempting to quantify the value good design adds to an organization’s bottom line is a worthwhile endeavor. I rarely ever quote an hourly rate because that number can be so misleading to a client who may not fully comprehend exactly what happens during each of those hours and the talent and expertise that’s being brought to bear.
I’d like to hear more from other designers on their methodologies (maybe it’s not something that should be discussed on a public forum), but I think it’s a worthwhile discussion.
w