Warren,
Thanks for the link.
Is it me, though, or is that article and the numbers inside crazy? Sure, you could base your rate on some extrapolation of your client’s business, but how does that make sense or have anything to do with what is involved in the job on your end?
Might as well make something up, like your rate is equivalent to the price per pound of all the copper wiring in your client’s house. Make as much sense.
And if the design budget for rebranding is $500,000 I surely hope it’s more than a logo and some new business cards.
Comparisons make sense, if they are directly involved with ROI. Price of design = X units sold or at sold at higher price
R