My team makes these all of the time, and often I go on the retail pitches. I can’t really show you examples, but I can tell you what works best for me:
- lifestyle images, full bleed (show it in use)
- technical images
- as few words as possible, keep it to the point. Focus on the three things you want them to remember (they won’t remember more than that)
- make MAP, availability, MOQs, and margin very clear