I updated from a Galaxy S2 to a Moto G (1st gen 4G model) a few months back.
Prior, I was looking at flagships almost exclusively, but then started thinking critically. Do I really want to pay 600-700$ for a phone? Yes, I do occasionally browse the web, check mails etc. but the Moto G handles these easily and it’s 200$. Very good value. Sprayproofing is a bonus. Camera is shit, but I use a compact for taking photos.
For me it’s all about value. Also I don’t like big phones.