Well put iab. It is indeed a branding process. I should have explained further.
When branding my own consultancy, I followed the same process I use when branding for my clients. It is important to first define what your strategic positioning is, what your brand/co. stands for, the personality of your brand, the vision and mission.
In my case, the plan was to create a design consultancy that did everything from strategy to design, development, graphics, packaging, marketing, while focused in footwear. Most consultancies in footwear were just 1 or two guys and design only. Lots of “So and So Design”, or generic names like “Advanced Design”. I wanted something less personal, more strategic, “bigger” sounding…
I did explore the whole gamut though…
Here’s a list of initial concepts (narrowed down a lot after this initial list)-
Richard Kuchinsky Design
R & K
R & K Studios
R & K Group
Richard, Inc.
Richard Group
Richard Kuchinsky Group
Rich & Associates
Richard & Associates
Richard Kuchinsky & Associates
Directive Creation
Directive Creator & Associates
Directive Creator Design Group
The Directive Creator Group
Directive Collective
Collective Directive Design
The Collective Directive
The Directive Collective
The Directive Creator
Directive Creative
Rich & You
Rich & I
Richard & I
Rich & Me
Richard & Me
Richard & You
You & Me Rich
Rich & New
Richard & New
Creation Directive
273 (size 9 last length)
273 Design
The Rich & The Good
The Rich Directive
Sole & Upper
Sole Directive
Studio Directive
Pink Design
Innovate/Elevate
Inc. Inc.
Pink, Inc.
Greative Creative
Design Whore
Shoe Whore
Great Create
Directive Projective
Directive Prospective
Directive Perspective
Directive Detective
Creative Projective
Perspective Detective
Obsessive Directive
Obsessive Perspective Directive
Obsessive Perspective Collective
Obsessive Collective
Collective Unconsciousness
Unconscious Collective
Dissociative Collective
Creative Collective
R