Perhaps I overly generalized with my first post, but I don’t think it’s snake oil. I believe waste and wastefulness is a definite problem. It may not only be an environmental issue but a social one. If data is needed, I’m pretty confident we could easily find credible studies that have been done on the degree of consumption and its resulting waste there is in general today. If a certain culture has in the past developed a method of reusing, wrapping, or carrying things, it’s worth exploring how we can apply the same principles for today’s world. There are different solutions to the problem; for example, biodegradable plastic bags. With design, we have the ability to go further than simply finding a solution to the problem; hence my affinity to beautiful textiles as reusable packaging.