It is pretty disturbing, and I get the “don’t walk out with it” - but my wife came home from BJ’s yesterday with a pack of electric toothbrush refills (which are tiny) in a package that was literally 18"x12" of cardboard and blister pack.
I can’t help but think an RFID tag wouldn’t be a cheaper method of anti-theft but it doesn’t solve the shelf appeal issue. But the hippie tree hugger side of me cringes a bit.