I like that multiplier thing. Going to have to use that.
Glad you like the PDF. Hope it is useful for the OP. I get so many inquiries about “I want to start a shoe brand…” It got tiring answering the se questions over and over again. Some firms like to keep the basics secret. I’d rather have someone come to me at least well informed.
I probably still get 10 or more inquiries like this a year. I take only maybe 1 every 2 years. I only work on projects I think can succeed. It’s both a combo of idea, execution, available budget (or potential to get investors) as well as personality and understanding of what is required.
OP, feel free to drop me a line by email. I can probably tell you with a quick look if there’s anything there or not.
R