Google Self-Driving Car

+1

It has a VW Beetle level of cuteness and approachability. Given the amount of scary lasers, cameras and sensors, if it looked like an F117 Stealth Fighter it may be cooler, but probably scare the crap out of people.

Likewise if it looked like a Syd Mead or Daniel Simon machine of the future, we would all love it but the general public wouldn’t know what to do with it.

Also keep in mind this - most cars look the way they do because there are hundreds of laws and rules about what a road going vehicle NEEDS to have. Headlights NEED to be above a certain height - even if the car doesn’t need them to see. Impact and crash ratings need to be met even if it doesn’t drive fast enough to need them. So there are tons of existing constraints around getting something to fit in the same paradigm.

A similar anecdote: My uncle has been developing electric ultralight aircraft, and aviation suffers from a very similar flaw. There are tons of laws and rules in place - including one which specifically measures the weight of an aircraft with fuel. However when the fuel is electricity, the laws had not been changed to allow for a higher weight (to account for batteries but no fuel) which meant the rules needed to change before the form factor could evolve.