New Running brand and footwear design - SKORA

I’ve always been a sucker for halftones. I love the color combinations that they (you) have been putting together for this brand. Im curious as to how you guys are finalizing your color selections? Does marketing/product development give you the direction (color pallete), or do they leave it completely up to you?

Also, nice mockups. Are you using pepekura to output the cut/fold marks?