Interesting that GoPro makes its founder a billionaire, while Contour can’t even stay in business. I think Contour did a better i.d. job, but GoPro’s marketing strategy was a lesson in how to go after the intended target market.
Interesting that GoPro makes its founder a billionaire, while Contour can’t even stay in business. I think Contour did a better i.d. job, but GoPro’s marketing strategy was a lesson in how to go after the intended target market.