Among many many reasons I find 2 particular easy ROI: GoPro stickers with every purchased camera (Apple copycat?), and freely available GoPro-clip to add to the end of your movie. Every clip you see you will know they used a GoPro one way or another. So when someone decides to get an actioncam they just get what they know everyone else has. Kinda like the iPod 7 years ago. Noone ever got fired picking the market leader…
It’s great to see that someone can still become a young billionaire by creating something other than social media platforms…