What are you reading?

“Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry”
http://www.robertsoninnovation.com/brick-by-brick/

Good insight into what worked and didn’t work for LEGO as they pulled themselves back from the financial brink. I especially liked how management/ innovation trends were interpreted and adopted to make them work, for example “wisdom of the crowd” was actually effective as “wisdom of the clique”. LEGO seems to have gone from a very insular ‘we know best’ company to a very open one, they have provided quite a lot of access to the authors and have taken the approach that all their mistakes need to be out in the open, in order not to repeat them.

The book has a nice trailer:
[vimeo]http://vimeo.com/48823145[/vimeo]