While it looks nice and is beautifully presented, i have to wonder what problems you’re solving for the user? Where’s the brilliant little (or big) insight that makes people go ‘oh yeah that’s something I need’, as opposed to just ‘that looks insane’. I know desire accounts for a lot, but it seems the automotive world isn’t short of desire, but maybe needs a little more ‘design’ in the truest sense of the word.
Smart (or was it MINI?) proposed doing away with a key in favour of a smartphone (among other things)… Good idea or not, you can see what they were doing.
Lovely thing though and very well presented.