Almost ANYTHING sells?
I can’t imagine a larger load of crap than that.
Objectively, more businesses fail than succeed. Large multi-national corporations with every available resource fail continuously. If it were so damn easy, I imagine everyone on these boards is typing from their villa on Lake Como after having cocktails with Clooney.
I don’t know about anyone else here, but for me, fulfilling the customer’s needs is honest design. I will even go as far as to say that it is good design. Great design is fulfilling the customer’s unknown needs.
So someone tell me, why exactly is nostalgia not a legitimate need? People base their future experience on their past experience. Branding is dependent on that simple fact.
As for “authentic” design. Great. But to think it is the only “relevant” design is incorrect.