Lew,
in my eyes GE cashes in on those positve connotations and experiences the really old appliances hold
for a certain (hippster) set of customers. They look like a trusty piece of kit.
But I’d bet those Artistry series items won’t hold up for 60 years. They will have the same little internal
switches that burn out in the 4th or 5th year.
This feels a little like Mercedes bringing back the original G-Wagon, but built in Taiwan out of cardboard.
What puzzles me though is, that they decided to use a look that has re-established itself within the high end
niche of the market for their most basic (cheapest?) line. Someone give me a clue on the customer identification
behind that.
mo-i