GE Artistry Series

I think…VW beetle is one of the best example of retro design…if you are adding the values with a modern approach,

Old GE products… have more visibility & reliability?
Is this the reason it is called artistry series not designer series?
Retro look, hmm…It will be testing of a strategic design.

Another example… a little bit differently positioned.
The brand has the tag line " Fashion Unchanged" and is drawing power from its legacy dating back to 1945. The brand uses funky colors and evokes as a sense of youthfulness that fits a fashion brand.

Is it suggesting a trend “I am back”? (may not be the main trend)
The company that has the rich history of products might get benefits if it sells (?)