We’ve been tracking how CPG’s communicate innovation to the consumer and there is a cascading effect on commercialized goods as well as the brand from these “halo” non-commercialized explorations. Heineken does this as well.
We’ve been tracking how CPG’s communicate innovation to the consumer and there is a cascading effect on commercialized goods as well as the brand from these “halo” non-commercialized explorations. Heineken does this as well.