Well as somebody who is allergic against some foods and ingredients I thought your question was crystal clear.
But the answers were typical. For people within the conventional “food” industry it is not about communicating what
really goes into those products but about creating an experience for the consumer and a strong brand image for the
company. I’ll try to leave it at that.
If you try to find some positive examples look at organic (Bio in Europe) food. The “Frosta” brand http://www.frosta.de
comes to mind. They do convinience food like microwave meals and have an examplary way of communicating
what goes into it and what not. Over here McCain already learned from them, purified the ingredients, reduced the
use of potential allergenes. They even use little icons to depict potatoe, salt, etc.
Perhaps this goes the way you were thinking about it?
mo-is