I use a variation of the AIDA (Awareness, Interest, Desire, Action) chart.
Using PackageID’s example of a communication hierarchy:
Attract - Brand
Orient - Product shot
Inform - Milk Chocolate
Confirm - Made with Real Milk Chocolate
Or the second image:
Attract - Brand
Orient - Product shot
Inform - Salty & Sweet
Confirm - Roasted Almonds & Crunchy Pretzels / Chocolate Chips & M&Ms
Unless you mean the ingredient list at the bottom of the nutrition facts. If that is the case, the FDA regulates that.