+1 to everything rkuchinsky said
Also to add: places like Digg and Reddit are supposed to be these crowd-sourced aggregators where news is submitted from a neutral standpoint and promoted by the masses. If you tried to “game” either one of these to promote your stuff, it’d be kind of low. It’s actually taken extremely bitterly on Reddit in particular.
But yeah my overall sentiment is that social media in its current forms degrades the dignity of a real studio. Twitter is alright as long as its kept mostly informational and not spammy.