Thanks NURB! Here’s an article by Gizmodo that I’m featured in that starts to get into a little detail about the recent industry changes. Why So Many Beer Bottles Suddenly Look So Different
I have an article I wrote about the background of design for the bottle coming out this Monday which I’ll post for you guys to check out. I was limited to 400 words and legal review, so I had to crop a lot of awesome info out.
It’s a huge move for us on a brand with such a long history with our consumers. That relationship made designing this bottle much more complex than simply designing a bottle for a new brand with no consumer relationship built behind it.