Through our research, we found that people began to identify the vortex as a design element. So we decided to take the opportunity to reinterpret that element into something more tangible like the tactile area on the lower portion of the glass.
It was an area of detail we wanted to communicate effervescence and it needed to be framed somehow and this was the final execution after exploring other options. The “shield” is not as prominent in normal lighting conditions. I love this area though because it provides a great “fiddle factor” opportunity for consumers.
It should be in PNW by the end of the month in bars/restaurants. If it’s not there by then let me know and I’ll see what’s up.
I agree with the photo resolution. I wish it was better as well.