Miller Lite Iconic Bottle

First thoughts are - wow that’s pretty bold - and what happened to the vortex neck? Thought that had enough equity to make it into the next generation of structures.

I wish the images were of similar qualities…not fair of a comparison to look at a blurry image next to a very sharp one.

I like the silhouette in general. Wondering about the shield around the grain logo at the bottom.

In general it makes sense for dark colored bottles to have higher label placement - better shelf recognition - and I bet the angled (vs perpendicular) label wasn’t easy to pull off.

When will this be rolling out in the PNW? Still waiting on my angled Bud and now this.