Awesome input. Thanks guys.
Just a question… do you incorporate the research (and insights) into these ideation sessions? Or are those insights translated into problem statements.
I have a ton of insights to spark inspiration (works great for my individual design process). Are these thought-provoking insights more useful for a designer than a group of people who probably think creatively a lot less often?
Just trying to translate my list of Positive, Negative, Interesting into a format understandable (and usable) to a group.