We’ve been watching this and interested to see the results. There will be a lift in sales just because it’s different. But the real question is weather they can sustain the lift in sales. That’s always the challenge when it comes to introducing something different in a heavily commoditized industry. This is the work I deal with on the other side of the fence and I can appreciate their ability to push forward and test the waters on something like this, especially on a brand with such large volume. But then again, they really have nothing to lose since that brand has been on the decline for multiple years. It’s a sign that they’re making last ditch efforts to save the brand. It’s good for the whole industry and eventually the consumer.