But this must generate little more than a few extra seconds in the spotlight. Does it really generate more credibility to portray some not even close to the industry to be a “part of the team”. Would like to know if it the idea came from the boardroom or the marketing dept.
Nice loogey in the faces of the staff at design department.
Congratulation MAM for a new creative director.My vote is specially for the new comer director lady.Mam can you tell me the new step raised when you take the charged on her duty?if you take then i solute on you that you are hard working personality.
“I saw a lot of poor decisions being made with regard to design and the overall image of the brand,” she said.
True.
A source close to Keys said that she believes that phones with more dramatic color schemes – such as zebra prints and luminescent orange – will appeal to the youth market.
I blame this all on the undergraduate schools in the world. They need to make their marketing degrees harder to attain. At the very least, make the requirement to form a complete sentence mandatory.
“The addition of will.i.am to the 3DS team brings tremendous talent, vision and influence, and underscores the company’s commitment to democratize 3D printing. 3DS plans to leverage will.i.am’s international creative industry network to immediately extend its reach into select high-end fashion accessories houses, leading entertainment and life style brands and key corporate sponsored educational and sustainability initiatives.”
“We’re excited to partner with a pop culture influencer of will.i.am’s caliber who really gets 3D printing and its potential,” said Avi Reichental, President and CEO of 3DS. “will.i.am is a global tastemaker who embodies the essence of creativity and entrepreneurship, and we are fortunate to have him as our guide on this exciting journey.”
I can understand 3DS wanting to hitch their wagon to “…a pop culture influencer…” and to “…leverage will.i.am’s international creative industry network…” but do these things actually work?
uuummm…More power to him, but to me this whole setup continues the myth that any sort of creative process is about the sole genius with an ‘idea’ and not the hard work and process and the many people involved. He can swan into a meeting and spout a few buzzwords and name drop and somehow that is designing a product that ends up on the store shelves.
I want to say he comes across as a hyperactive over-privileged teenager, who thinks his opinion matters, and someone needs to have a quiet word to him to pull his head in - sort of a cross between Verruca Salt, David Brent and Mugato, but that would be very unfair of me, so I wont.