… the styling is kind of “made in China” … I know it’s the only real cost-effective solution for a boutique small-volume make, but still, it’s 2013 for chrissake.
It is kinda messy isn’t it. But … they did afterall develop the entire engine/electronic throttle/direct-injection fuel management system/transmission, invested in proprietary tooling for the head light nacelle and fairings, frame forgings, and miscellaneous knick-knacks. Fitting the bags from Givi, BlackStoneTek wheels, Sargent seat, stoppers from Brembo, and other sundry off the shelf items makes good sense. Whaddaya want for $36,000, a 250bhp V-5 Honda MotoGP?! 
That said, for something just a bit north of $16,000USD you can buy a 150bhp Honda VFR1200F even if it does weight few pounds short of 600. Then again, it isn’t overall weight, it’s how it’s distributed. You can even get it with an “automatic” transmission. 