It is amazing how many clients do not understand this and how John.Q consumer does when supersizing at McDonald’s. Very good advice.
I agree and disagree, if they have many options in terms going off to work with your competitors then yes, if their options are limited and you are the best option then I don’t see much harm in pointing out that they are paying a premium to work with you, especially if you have no shortage of prospects, which in that case fire the client and move on.
Ironically I may very well be firing one today.