Tim, how do you convince the iab’s of the next generation to contribute?
I’ve been following the “certification” discussion over on Linked In and agree that continuing education is they key value that people can measure in exchange for dues. (the intangibles you mention, though valid, make a tough value proposition)
Over here on Core, where the next generation expects the “free economy” to prevail, nobody see’s IDSA as having anything to offer. When (on aonther thread) I asked a moderator how much time and effort a seminar would take to prepare, how much would that cost and why would you give the PR to IDSA instead of thier current employer - like on a consultancy blog, I never got an answer.