Hey sanjy009, The model was made by slicing up the 3d model and then having the layers waterjet cut, as you mentioned there was a video of it which you can see here…
Yes, that’s correct I received a lot of Press based on the renderings before the campaign, one of the reasons I ran it. Other press is from when the campaign began. I didn’t send out many press releases and in fact the ones I did weren’t the sites and mags that it featured with. It’s an interesting journey and insight to marketing when you run a campaign!