Adidas Next Step

I’m looking for an image consistent with the proposal “boost” of adidas. I want something that is not exceeded in synthetic aesthetic components (on the uppers). Try to use more fabric, using leather. To keep in style adizero, but not reach a “Tech” style, as the current models of adidas.


Reflective.





this was pretty cool Energy Boost on Livestream

AndreC.

It is the first time I see the design of boost. A design and launch with millions of dollars behind, months or maybe years of planning and design, plenty of designers working, can be judged from another perspective.

My work is a humble effort of two days, and a 2.0 celeron processor to work to the fullest.

Keep at it man do what you love!

Thank you AndreC, also thanks for the link. Yesterday, I saw more about the boost concept, and I could add some ideas for product advertising, the foam boost texture looks like snow, and is resistant to low temperatures.











It may be, that the boost line has a standard sole, these two designs have the same sole, and almost the same structure in the uppers.

The next challenge is to make a design adapting the style of the line. When a shoe hits the market with innovations, they often do not have a risky design, opt for something simple and sometimes boring, but it is accepted by the masses. The challenge now is to make a shoe more dynamic, focused on the buyer who is identified with the current adizero products. But keeping the same style in the sole.

I made a visually design parallel to boost core product, although similar shoes seem like brothers, I did the design whitin the same style, elegant, metallic, solid.

It seems to me that boost of adidas is a good design. A design that is not necessary to add aesthetic elements, is for me a good design. Adidas design does not need anything visually.

I’ve added items to my proposal, an added value and a concept of my own. I made a shoe a little more dynamic and organic. The design of adidas, is a solid design and is visually static, I’ve designed a shoe just more fluid.

The boost advertising of adidas, offered the concept of innovation of the sole, without showing fully the aesthetic design of the product, keeping a mystery. Like this:


I thought to emulate (in my style), a product launch advertising. With things and different advertising concepts. Starting with generating consumer curiosity.


For this design “Fugitive”, I thought of advertising on youtube. A spot structured like a movie trailer. Due to the strike in the union of actors out there right now in my country, it will not be possible to produce the spot. But I try to emulate a draft story board, I will, in the language of comic. Fugitive is inspired to the bad guys. This is page 1. Sorry for the bad traslation.














Did you draw those comics? A lot more interesting than the shoe renders!

R

Yes, I do what I can. Thank you.

These read really well Victor, I am impressed at your abilty to create the story with drama. Like Jason Bourne with boost!

Thanks, yes, Jason Bourne is appropriate. Also CSI, I’d like Las Vegas, but I think Miami or NY fits better. Thank you again.