This just in…Justin Timberlake is the new Creative Director for Bud Light Platinum.
Seriously.
I think this is a case of “Those Words Don’t Mean What You Think They Mean”. Marketing people or CEOs somehow don’t know what a Creative Director really is or think general public don’t.
But this must generate little more than a few extra seconds in the spotlight. Does it really generate more credibility to portray some not even close to the industry to be a “part of the team”. Would like to know if it the idea came from the boardroom or the marketing dept.
Nice loogey in the faces of the staff at design department.
Congratulation MAM for a new creative director.My vote is specially for the new comer director lady.Mam can you tell me the new step raised when you take the charged on her duty?if you take then i solute on you that you are hard working personality.
“I saw a lot of poor decisions being made with regard to design and the overall image of the brand,” she said.
True.
A source close to Keys said that she believes that phones with more dramatic color schemes – such as zebra prints and luminescent orange – will appeal to the youth market.
I blame this all on the undergraduate schools in the world. They need to make their marketing degrees harder to attain. At the very least, make the requirement to form a complete sentence mandatory.